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Latest Articles

Use Forrester’s Total Experience Score And Growth Grid To Accelerate Revenue
Forrester’s total experience framework is an excellent way for companies to measure performance with prospects and customers alike. Our growth grid (see below) maps brands into one of four quadrants: leading, churning, plateauing, and lagging. A succes... Read more – ‘Use Forrester’s Total Experience Score And Growth Grid To Accelerate Revenue’.
Prime Big Deal Days 2026: Retailers Pull Forward Holiday Shopping 
We reviewed 116 brands and retailers to see how they responded to Amazon's October Prime Big Deal Days 2026 event. Learn more. Read more – ‘Prime Big Deal Days 2026: Retailers Pull Forward Holiday Shopping ’.
Why MuleSoft, Not Agentforce, Is Salesforce’s Most Strategic AI Asset
MuleSoft Agent Fabric is MuleSoft’s recent enhancement to deliver an agentic AI control plane. During the Dreamforce keynote, I noticed something subtle but significant. I didn’t see “MuleSoft Agent Fabric.” Instead, I saw “Agent Fabric” with the MuleS... Read more – ‘Why MuleSoft, Not Agentforce, Is Salesforce’s Most Strategic AI Asset’.

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