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Preference Matters More Than In-Market Intent Alone In Modern B2B Buying

The traditional performance marketing model assumes marketers can influence buyers once they enter the market, but today's B2B buyers often begin their search with strong preferences already in place. Intent signals frequently reveal existing demand ra... Read more – ‘Preference Matters More Than In-Market Intent Alone In Modern B2B Buying’.

Visa To Acquire Behavioral Biometrics Specialist BioCatch For $2.4 Billion

Visa announced its intent to acquire behavioral biometrics vendor BioCatch for $2.4 billion. BioCatch uses JavaScript on websites and its own SDKs built into mobile applications to continuously analyze signals including typing cadence, touchscreen gest... Read more – ‘Visa To Acquire Behavioral Biometrics Specialist BioCatch For $2.4 Billion’.

How A Government CIO Shifted From Cost Cutting To Value

Cost mandates usually trigger cuts. Our new case study describes how Patrick Newbold, CIO at the Centers for Medicare & Medicaid Services (CMS), spun a 2025 cost reduction mandate into a modernization opportunity. In doing so, he created a playbook... Read more – ‘How A Government CIO Shifted From Cost Cutting To Value’.

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