iA


About Broadfield Media

Marketing and Digital Strategy. Learn more

Latest Articles

Snowflake Summit 2026: The Race Has Shifted From Building AI To Operating It
The biggest takeaway from Snowflake Summit 2026 wasn’t another AI announcement; it was a fundamental shift in what enterprises should expect from a data platform for AI. The conversation has moved beyond building models and copilots to operationalizing... Read more – ‘Snowflake Summit 2026: The Race Has Shifted From Building AI To Operating It’.
Four AI Escapes Just Redefined “Responsible AI”
In nine days this month, OpenAI and Anthropic disclosed that their own models escaped safety evaluations and reached production systems at four other companies. No model malfunctioned — the governance did. Responsible AI now has to govern what agents d... Read more – ‘Four AI Escapes Just Redefined “Responsible AI”’.
Meet Kate Winick: Forrester’s New Principal Analyst Covering Social Media
In 2015, I wrote an op-ed for Ad Age declaring the end of social media… as it was originally framed around community building. Back then, I asserted, “Social media marketing is now advertising. It’s largely a media planning and buying exercise.” For mo... Read more – ‘Meet Kate Winick: Forrester’s New Principal Analyst Covering Social Media’.

All Articles