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The Paramount-WBD Case Is Fighting Over The Wrong Market

Last Friday, I tuned in as the Paramount-Warner Bros. Discovery (WBD) merger moved from boardroom to courtroom . A coalition of 12 state attorneys general asked a federal judge to temporarily block the $110 billion transaction while their antitrust law... Read more – ‘The Paramount-WBD Case Is Fighting Over The Wrong Market’.

AI Won’t Save Your Transformation

AI is accelerating enterprise transformation, but it has not rewritten the rules. As trust concerns and faster cycles make transformation less forgiving, enterprises must apply the fundamentals of strategy, operating-model design, change management, an... Read more – ‘AI Won’t Save Your Transformation’.

Answer Engines’ Next Act: From Visibility To Growth

Treating answer engine optimization (AEO) best practices like checklist activities ignores answer engines’ impacts on brand strategy and interdisciplinary workflows. Effective, differentiated AEO requires marketers to understand answer engines’ role in... Read more – ‘Answer Engines’ Next Act: From Visibility To Growth’.

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