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Budget Planning 2027: B2B Marketing Leaders Must Prioritize Focus For Resilience
B2B marketing leaders entering the 2027 planning cycle must rethink traditional budget planning and shift toward focused, outcome-driven investment strategies. In an era of AI-driven disruption and market volatility, success will depend on where organi... Read more – ‘Budget Planning 2027: B2B Marketing Leaders Must Prioritize Focus For Resilience’.
European Marketers Are Playing It Safe With AI — That’s The Problem
European marketers are rapidly adopting AI, but most applications remain focused on efficiency rather than customer value. New research reveals a growing gap between AI adoption and customer impact, highlighting the need to move beyond productivity gai... Read more – ‘European Marketers Are Playing It Safe With AI — That’s The Problem’.
Protecting Your Work as AI Models Rapidly Come and Go
Marketers, beware: The AI model you rely on today might not be the one you can rely on tomorrow. Read more – ‘Protecting Your Work as AI Models Rapidly Come and Go’.

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