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What Optimizely Customer Zero Teaches About Agentic AI Governance

This is the story behind writing Customer Zero Case Study: Optimizely Shows AI Success Requires Operating Model Governance. When I Went Looking For Agentic Marketing, I Found A Constraint Early in my career, my dad handed me a copy of The Goal by Eliya... Read more – ‘What Optimizely Customer Zero Teaches About Agentic AI Governance’.

How Adobe Adapted To ChatGPT And Gemini Reshaping B2B Buying

To me, the most interesting part of Adobe’s customer zero story is that when AI disrupted how buyers learn, Adobe couldn’t buy a solution because the solution didn’t exist yet. This is a story of marketing and technology leaders adapt... Read more – ‘How Adobe Adapted To ChatGPT And Gemini Reshaping B2B Buying’.

OpenAI Makes Hardware Passkeys Mandatory For Its Highest End Cyber Model

In April 2025, OpenAI announced that it will require formal, government issued national ID document-based identity verification (IDV) to its users. Now OpenAI announced that, effective September 1, 2026, Trusted Access Cyber (TAC) accounts will be requ... Read more – ‘OpenAI Makes Hardware Passkeys Mandatory For Its Highest End Cyber Model’.

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