Latest Articles

Budget Planning 2027: B2B Marketing Leaders Must Prioritize Focus For Resilience

B2B marketing leaders entering the 2027 planning cycle must rethink traditional budget planning and shift toward focused, outcome-driven investment strategies. In an era of AI-driven disruption and market volatility, success will depend on where organi... Read more – ‘Budget Planning 2027: B2B Marketing Leaders Must Prioritize Focus For Resilience’.

European Marketers Are Playing It Safe With AI — That’s The Problem

European marketers are rapidly adopting AI, but most applications remain focused on efficiency rather than customer value. New research reveals a growing gap between AI adoption and customer impact, highlighting the need to move beyond productivity gai... Read more – ‘European Marketers Are Playing It Safe With AI — That’s The Problem’.

Protecting Your Work as AI Models Rapidly Come and Go

Marketers, beware: The AI model you rely on today might not be the one you can rely on tomorrow. Read more – ‘Protecting Your Work as AI Models Rapidly Come and Go’.

All Articles