Latest Articles

B2B Customer Communities Need An AI-Powered Reboot

AI doesn’t have to replace the human connection that makes B2B customer communities valuable. Used purposefully, it can help community managers reduce repetitive work, improve customer experiences, surface business insights, and connect community engag... Read more – ‘B2B Customer Communities Need An AI-Powered Reboot’.

You Don’t Miss Myspace, You Just Miss 2005

A potential Myspace relaunch is dependent on social media nostalgia, but consumers aren't interested in going back in time. Read more – ‘You Don’t Miss Myspace, You Just Miss 2005’.

Your Processes Are The Weakest Part Of Your AEO Strategy

Many marketers now know the best practices they must implement to get mentioned and cited by ChatGPT, Google, and Claude but still struggle to implement answer engine optimization (AEO). Marketers sync with web developers about the technical prerequisi... Read more – ‘Your Processes Are The Weakest Part Of Your AEO Strategy’.

All Articles