Latest Articles

The Real Promise Of Synthetic Personas Is Better Activation

For years, B2B marketers have invested heavily in buyer personas, interviewing customers, commissioning research, synthesizing insights, documenting motivations, and mapping buying roles. Yet too often, those valuable insights end up buried in PDFs, sl... Read more – ‘The Real Promise Of Synthetic Personas Is Better Activation’.

Don’t Just Attend, Create. How to Get More Value From Your Next Conference

Trade events and conferences are packed with fresh perspectives, meaningful conversations, and ideas. But with so much happening at once, the experience can quickly become overwhelming … making it easy to miss in-person connections and creativ... Read more – ‘Don’t Just Attend, Create. How to Get More Value From Your Next Conference’.

Is Your Organizational Culture Too Nice?

When leaders prioritize harmony over candor, they risk undermining performance. Read more – ‘Is Your Organizational Culture Too Nice?’.

All Articles