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B2B Social Media Influencers Have More Influence Than Ever

B2B marketers have engaged in influencer marketing for decades, working with journalists, analysts, experts, and others. What’s changed is that social media is now central to the buying journey. Read more – ‘B2B Social Media Influencers Have More Influence Than Ever’.

Agent confidence on the technical frontier

Enterprise investment in AI is booming. Gartner is calling 2026 an “inflection year” for organizations to align their AI projects with strategic business objectives. As the pressure to prove ROI mounts, executives and technology leaders are looking to agentic AI to drive the measurable financial outcomes their businesses seek. A prime opportunity for AI agents… Read more – ‘Agent confidence on the technical frontier’.

Comcast Split Puts NBCUniversal In Play

Here we go again. Comcast announced, today, it’s separating its NBCUniversal assets into a standalone, publicly traded entity, including Peacock, NBC and Telemundo, Universal Studios, theme parks, and Sky. The move splits content from connectivit... Read more – ‘Comcast Split Puts NBCUniversal In Play’.

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