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Developer Relations Is Not (Just) Marketing

If you’ve got a product that’s aimed at developers but consider developer relations as solely a marketing function, you’re making a mistake. You might find: Competitors appear to have insights that your marketing team misses. Your products lack key fea... Read more – ‘Developer Relations Is Not (Just) Marketing’.

Have We Turned the Corner on CX Quality?

Forrester’s 2026 Customer Experience Index (CX Index™) reveals a market defined more by uneven momentum and less by broad progress. While North America shows early signs of recovery following the last few years of decline, Europe and Asia Pacific large... Read more – ‘Have We Turned the Corner on CX Quality?’.

Finding Your New Strategic Center

Columbia Business School professor Rita McGrath previews “The Power of Strategic Centering,” an article from HBR’s upcoming July-August 2026. Read more – ‘Finding Your New Strategic Center’.

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