iA


About Broadfield Media

Marketing and Digital Strategy. Learn more

Latest Articles

Designing an AI serving harness built to last
The next competitive advantage in enterprise AI has less to do with which model you choose than with what you build around it. That’s an important shift. For the past several years, much of the AI conversation has centered on model capability: bigger models, better reasoning, larger context windows, higher benchmark scores. Those advances have… Read more – ‘Designing an AI serving harness built to last’.
The Next Generation Of CPQ Won’t Look Much Like CPQ
The CPQ market is shifting fast as AI changes what solutions can do and which providers lead. Three priorities, outlined in The Forrester Wave™: Configure, Price, Quote Solutions, Q4 2026, can help buyers choose for where the market is going, not wher... Read more – ‘The Next Generation Of CPQ Won’t Look Much Like CPQ’.
When Case Studies Are Too Much Of A Good Thing
When new customer advocacy programs are building a library of customer success stories, the selection process goes something like this: Successful customer? Check. Willing to share results? Check. Available in the right time frame? Check. Casting a wid... Read more – ‘When Case Studies Are Too Much Of A Good Thing’.

All Articles