iA


About

Nearly twenty years of hands-on experience developing integrated marketing strategies, executing tactical campaigns and managing cross-functional teams covering creative services and production, strategy and planning, solutions architecture, website and software application development, account management, digital media planning/buying, social media, ecommerce, email marketing/CRM, broadcast, branding, business development and product development.

Exceptionally skilled at generating short and long-term ROI; available for project-based engagements and outsourced management of existing internal teams and/or external agencies for end-to-end digital and traditional marketing, demand and lead generation campaigns, content strategy and marketing, analytics, reporting, data-driven insights and optimization.

Served as Principal and Director of Strategy for a software startup, Managing Director for a leading global digital marketing agency, Channel Marketing Director for the industry’s largest brand merchandise agency, an Ecommerce Strategist, an Account Planner and all along the way, an independent consultant and subject matter expert for a wide-range of executive teams and business owners.

Current and past clients include some of the world’s largest consumer and B2B brands and enterprises, mid-market, SMB, non-profits and startups; working knowledge and successful outcomes across a large number of industries including Technology, Financial Services, Professional Sports & Entertainment, Healthcare, Retail, Hospitality & Restaurant, Manufacturing, Government, Education and Consumer Packaged Goods.