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Latest Articles

What’s the True Value of a Conversion?
How you calculate the value of a conversion can have big implications for your marketing budget and your company's bottom line. Many marketers optimize their search campaigns, for example, by looking at the cost per conversion of a given keyword. For ... Read more – ‘What’s the True Value of a Conversion?’.
Modern CRM Drives Relationship And Revenue
CRM is more than two decades old. Companies initially used it to provide “inside-out” efficiencies – operational efficiencies for sales, marketing, and customer service organizations. Companies would easily argue its’ business benefits ... Read more – ‘Modern CRM Drives Relationship And Revenue’.
Instagram is testing another killer feature that could crush Snapchat even more
Instagram is not slowing down in 2018. After Instagram crushed Snapchat — seriously, pounded the app into the ground — last year with its own disappearing Stories feature, the Facebook-owned app is now secretly testing a new "Type" featur... Read more – ‘Instagram is testing another killer feature that could crush Snapchat even more’.

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